From the Detroit Free Press Editorial Board (published May 6, 2018): "In the last 10 election cycles, voter turnout in the August primary has exceeded 20% only once -- in 2002, when 23% of the electorate picked Jennifer Granholm and Dick Posthumous to head their parties' tickets. Four years later, less than 17% turned out for the August primary.
That makes no sense -- and no government by, for and of the people can last very long if more than 80% of the people opt to watch from the bleachers. So we've resolved to do something about it, right now: And with your help, the Free Press is determined to boost participation in this year's primary to record levels. How?
We know persuading Free Press readers to vote in August won't make much difference -- because people who stay abreast of the news are already the most likely to vote. You're the backbone of the engaged minority who can be depended on to cast their ballots in election after election.
But we also know that nothing is more effective at turning non-voters into voters than a personal appeal made by someone they know. And that's where you come in.
If you think representative government is something worth saving and strengthening, we're asking each of you to take the 10-5-1 pledge:
By July 1: Send emails or postcards to 10 family members, friends, or acquaintances you suspect aren't planning to vote in the primary election, inviting them to join you at the polls Aug. 7.
By Aug. 1: Have phone or face-to-face conversations with at least 5 of those you contacted, renewing your invitation to vote.
On or before Aug. 7: Take one of the people you contacted with you when you go to cast your own vote or absentee ballot.
Between now and Aug. 7, the Free Press will provide information to make your recruiting efforts more effective and your vote better informed:
FMI on the Free Press 10-5-1 campaign or to read the article in full, to go: https://www.freep.com/story/opinion/2018/05/06/10-5-1-free-press-campaign-boost-voter-turnout-august/565188002/